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Stuck leading when all you wanted was to build something great?

"It's easier if I just do it myself" (until it isn't)


Hi Reader,

Quick gut-check: In the last 30 days, how many times have you said "It's easier if I just do it myself"?

No shame. Most brilliant, overextended leaders I work with say this constantly.

It feels efficient.

Until one day you're working at 4AM because "no one else will catch this," or sitting in your car too exhausted to walk into your own house.

This isn't about efficiency. It's about control. And control becomes a prison.

I had a client running a 50-person consultancy. Brilliant guy. But he was approving every proposal, reviewing every deliverable, CC'd on every email.

His breaking point was when his partner asked: "When did you become someone I never see?"

Behind every "I'll do it myself" is a fear:

· What if they get it wrong?

· What if it's not up to my standards?

· What if they don't need me anymore?

His real fear was that delegating meant losing his value as a leader.

His inability to delegate was making him less valuable every day.

Instead of "How do I do this faster?" He started asking "How do I build a team that doesn't need me for this?"

Six months later, he took his first real vacation in three years. His team hit their biggest revenue month while he was gone.

"I thought letting go meant losing control. Turns out, it meant gaining my life back."

If you're saying "I'll do it myself" constantly, you're not being efficient.

You're avoiding the real work of leadership.

The real work is about building something that works without you having to do everything.

What's it costing you to keep doing it all yourself?

Your energy?

Your relationships?

Your ability to think strategically?

Ready to break the "do it myself" habit?

I'm opening 2 coaching spots in summer for leaders tired of being the bottleneck in their own success.

This isn't about delegation frameworks. It's about understanding why you hold on so tight, and learning to multiply your impact instead of exhausting your capacity.

Book a conversation here to see if we are a good fit→

Your wing woman,
Catherine

P.S. What task are you avoiding delegating right now because "it's easier to just do it myself"? That's exactly where we'd start.

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